Social media marketing is the central part of Digital Marketing. Businesses irrespective of their size can reach to potential and actual customers through social media platforms.
Gary Vaynerchuk, who is a social media guru and a digital marketing master, grew his family business from $3 million to $60 million using social media. He found that $15 000 spent on Direct Mail gave him only 200 new customers, $7500 spent on billboards brought only 300 new customers, while $0 spent on Social Media earned him 1800 new customers.
This makes us realize the importance of social media platforms like Facebook, Twitter, Instagram, Pinterest, and other local and regional platforms for business growth. Social media marketing strategy is a powerful way to drive leads and sales and can help us to achieve several goals, such as:
Increasing website traffic: Social accounts with good engaging business content can lead customers to business websites. Thus, put content that sparks curiosity among customers so that they check your business website for more.
Building conversions: Great marketing on social media can convert a customer who browses your site to a paying customer.
Raise brand awareness: With the help of social media, businesses can make people know more about their brand, their products making process, or give more details about their services and help build a community.
Creates a brand identity and positive brand association: Active businesses on social platforms can easily create a brand identity. They can make good customer-business relations by sharing excellent and engaging content and activities.
Improve communication and interaction with audiences: Using social media for business you can get feedback about your products or services, know about what's in demand, and what customers don’t like about your business. You can also make people know about business events and exclusive sales and promotions etc.