What is SEO? Search Engine Optimization Explained.

What is SEO?

Search Engine Optimization Explained. (Reading time 2 mins 21 sec)


What is SEO?

SEO or Search Engine Optimization is a vital element of a digital marketing strategy. It aims to list a business website at top positions in search engine results.

No matter what type of business you own, SEO must be part of your online marketing strategy.

SEO is a systematic approach to your website’s rankings in search engine results like Google. Using relevant keywords and correct use of digital technology for business websites.

SEO Services help businesses to catch website traffic and new clients. It does so by bringing the details of your products and services in the initial pages of the search engine results to reach a wider audience.

Benefits of a Professional SEO Service.

Today, search engines are smarter than ever and want their users to find the best results to help them to find what they need. Modern-day consumers and businesses rely heavily on search engines to help them find everything from house-hold products to restaurant recommendations. It means whatever business you are running, people are searching for products or services like yours on search engines like Google.

Now, if your website has proper SEO Strategy implementation, it will appear at the top of the search results, and the customer will most likely select one of the first three to five search results to click. But if a business website has not been Search Engine Optimized, it will not show in the top of the page, resulting in the company missing out on business.


Top 11 Google Ranking Factors for 2021.

There are over 200 signals search engine crawlers use to determine what a page is about, but here’s a simple breakdown of the top 11 Google ranking factors in 2021:

  • SSL Secured sites (HTTPS vs. HTTP)

  • Websites that are mobile-friendly

  • Schema markup

  • Webpage content quality

  • Webpage content length

  • Page speed

  • Social signals

  • Link strategy

  • Optimized images

  • Domain age

  • User experience (UX)

  • Ranking Factors & UX.

    Google has hundreds of ranking factors. One of the things Google ranks as a factor in SEO is User experience or UX. This is the feeling or perception people have towards a website as users and is key to modern SEO.

    Google Analytics lets you see how effective your UX is by using metrics such as time on site. The longer a user stays on your website the more they enjoy the experience. Another metric is the bounce rate. This will show you how many people leave your website after a short time. This might be a page loading time issue, another SEO ranking factor.

    Making sure your website design has UX - User Experience factored in will make your website look good & be enjoyable for the user. It will also help in your SEO page ranking!

    So, your web content must be smarter, both semantically and technically, to boost your business, and an SEO company that knows how to do SEO and offers Professional SEO services can help you achieve all that. The company will optimize all your digital content, including text, links, keywords, and metadata for superior internet ranking, and will perform regular audits to increase SEO that will benefit your business in the long-term.

    The company will use a combination of the latest onsite and off-site strategies for SEO marketing. Making your website an optimized SEO tool that will achieve higher rankings and enjoy a continual stream of new clients.

    In Conclusion.

    Search engine ranking factors are many and are constantly changing, and its the job of an SEO Professional to keep up with all these constant changes. By improving your website ranking factors you can boost traffic & get more visitors to your business website!

    If you need professional SEO services in Ireland or any location, get in touch with Above Design Digital Agency today & see how we can help your business grow. Click here to learn about Above Design's expert SEO services.

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